The aim of this unit is to develop learners’ understanding of fundamental accounting

principles for those working in a managerial role in the hospitality, leisure, travel and

tourism sector. The unit considers the constraints of local, national and international

contexts on business structure, objectives and environment.

Learning Outcome

1. Understand the function of accounting within different types of tourism and

hospitality organisation.

• Clarify the purpose of accounting and finance in the context of a tourism or hospitality organisation.
• Explain the difference between a sole trader, a partnership and a limited company.
• Explain the difference between the private sector and the public sector in terms of ownership and objectives
• Assess how financial software can support the accounting functions of Tourism and Hospitality organisations.

2. Be able to prepare documents involved in financial transactions based on accounting principles.

• Explain the rules of double entry book keeping including the maintenance of records.
• Calculate and correctly account for VAT on purchases and sales.
• Prepare cash receipts, cash payments and bank reconciliation.

3. Be able to prepare a Statement of Comprehensive Income and a Statement of Financial Position.

• Construct a simple trial balance from given information.
• Prepare a Statement of Comprehensive Income.
• Prepare a Statement of Financial Position.

4. Understand how an organisation should manage its fixed working capital.

• Classify the types and sources of finance available to a business and the ways in which a business raises capital.
• Explain the reasons for, and process of budgetary control.
• Prepare a cash budget.

The aim of this unit is to develop learners’ academic and professional development skills that will enable them to perform effectively in both their academic and professional life and to engage in lifelong learning and continuous professional  development.

Learning Outcome

1. Be able to reflect on their own learning style and its impact on their academic

• Summarise the range of different learning styles.
• Reflect on own learning style.
• Use the theory of learning styles to evaluate own approach to learning.

2. Be able to plan their own professional development and future career path.

• Explain own career path to date.
• Carry out a personal SWOT analysis.
• Prepare future professional development by producing a career plan.

3. Understand relevant information on employment sectors within the tourism an d hospitality industry.

• Classify the different employment sectors of the tourism and hospitality indust ry.
• Assess the characteristics of a potential employment sector in the tourism an d hospitality industry.
• Explain the skills and qualifications required for employment in a potential em ployment sector in the tourism and hospitality industry.

4. Be able to apply appropriate academic conventions in written communication.

• Produce written work according to academic conventions.

The aim of this unit is to provide learners with an understanding of the main factors influencing the development of the tourism and hospitality industry. Learners will develop the ability to analyse the factors affecting demand within the industry as well as knowledge of the main providers of goods and services in tourism and hospitality.

Learning Outcome

1. Understand the main factors affecting the development of the tourism and hospitality industry.

• Describe the historical development of leisure and the tourism and hospitality industry.
• Explain the impact of technological, economic and social changes on the development of the industry.
• Assess the contemporary factors that will affect the future development of the tourism and hospitality industry.

2. Understand the factors affecting consumer demand within the tourism and hospitality industry.

• Explain the major factors impacting on tourist demand.
• Describe the key theories of tourist motivation.
• Explain the roles and functions of different types of travel agents and tour operators.

3. Understand the roles and functions of major providers of goods and services within the tourism and hospitality industry.

• Explain the roles of the main types of organisations within the tourism and hospitality industry.
• Determine the nature of vertical and horizontal integration in the tourism and hospitality industry.
• Classify tourism businesses and functions in a tourist destination.

4. Understand the roles, functions and actions of destination management

• Assess the need for destination management.
• Explain the roles of destination management organisations at the national and local levels.
• Outline the common issues faced by destination management organisations in a tourist destination.

The aim of this unit is to enable learners to understand the different types of   events that are linked to the tourism and hospitality industry. Learners will gain an appreciation of the MICE sector as well as knowledge of the requirements of planning and managing events.

Learning Outcome

1. Understand the different kinds of events by scale.

• Classify small, large, hallmark and mega events.
• Describe the characteristics of each kind of event.
• Assess the relationships between the tourism, hospitality and events management industries.

2. Understand the different types of events that take place in the tourism and hospitality industry context.

• Evaluate the characteristics of various real-life events within the tourism and hospitality industry,
• Classify the range of venues within the tourism and hospitality industry that are suitable for the staging of events
• Explain the benefits of staging events for businesses in the tourism and hospitality industry.

3. Understand the characteristics of the MICE sector.

• Describe the MICE sector.
• Clarify the differences between each element of the MICE sector.
• Assess external influences on the development of the MICE sector.

4. Understand the impact that events can have on tourism destinations.

• Evaluate the range of impacts that events can have on tourism destinations.
• Recommend measures to increase the positive impacts of events.
• Recommend measures to reduce the negative impacts of events.

The aim of this unit is to introduce learners to services marketing techniques    and to provide an understanding of the role of customer service in the tourism and hospitality industry. Learners will be introduced to the principles of consumer behaviour and the marketing mix.

Learning Outcome

1. Understand the principles of services marketing in the tourism and hospitality industry.

• Describe the role of marketing in the tourism and hospitality industry.
• Summarise the service marketing approach in the tourism and hospitality industry.
• Classify the services marketing activities of tourism and hospitality businesses.
• Identify the impact of social media and digital communications on services marketing.

2. Understand the components of the marketing mix.

• Explain the 9P model of the extended marketing mix.
• Use the 9P model to analyse the marketing activity of tourism businesses.

3. Understand the principles of consumer behaviour in the tourism and hospitality industry.

• Explain the main theories of consumer behaviour in the tourism and hospitality industry.
• Analyse contemporary trends in consumer behaviour in the tourism and hospitality industry.
• Explain how tourism and hospitality businesses have adapted to changes in consumer behaviour.

4. Understand the nature and importance of customer service in the tourism and hospitality industry.

• Define the characteristics of excellent customer service in the tourism and hospitality industry.
• Assess the relationship between customer service and business performance in the tourism and hospitality industry.
• Determine the consequences on tourism and hospitality businesses of ineffective management of customer complaints.

The aim of this unit is to develop learners’ understanding of the main internal and external factors that influence businesses in the tourism and hospitality industry. Learners will understand how to analyse the micro and macro environments in order to influence management decisions. Learners will apply tools to gain information relating to the tourism and hospitality business environment.

Learning Outcome

1. Understand the nature and role of public sector organisations in the tourism and hospitality industry.

• Explain the role of the public sector in the tourism and hospitality industry.
• Describe the characteristics of public sector organisations in the tourism and hospitality industry.
• Evaluate common challenges faced by public sector organisations in the tourism and hospitality industry.

2. Understand the nature and role of private sector organisations in the tourism and hospitality industry.

• Explain the role of the private sector in the tourism and hospitality industry.
• Describe the characteristics of private sector organisations in the tourism and hospitality industry.
• Evaluate the role of entrepreneurship in tourism and hospitality businesses.

3. Be able to analyse the macro environment in which tourism and hospitality businesses operate.

• Classify key factors in the macro environment which influence tourism and hospitality businesses.
• Apply a PESTEL analysis to assess the macro environment.

4. Be able to analyse the micro environment of tourism and hospitality businesses.

• Classify key factors in the micro environment which influence tourism and hospitality businesses.
• Apply a SWOT analysis to assess the micro environment.